The habits and mindset of consumers have changed vastly in the modern era. Shopping styles, which in the previous year’s revolved around offline discovery, have moved towards app-based online sales. Today, more consumers prefer to place their trust on a product even before they actually receive it. This method of app-based transactions has helped both consumers and businesses as they offer major benefits to both parties. So, if you’re keen on making the most of the holiday rush, it’s time you start thinking mobile!
Here are some promising tips that businesses should follow while investing in a website revamp and mobile app development for the holiday season:
Mobile Friendly Website Design
You can’t expect your users to carry desktops with them everywhere. For the on-the-go generation, there always needs to be an option wherein they can access your website through a mobile browser. Hence, adopting a mobile-friendly website design is a must.
Mobile App for all Platforms
When developing a mobile application, it is important to ensure that separate versions are developed for iOS, Android, and Windows. This is important as a majority of users use one of these three platforms and you shouldn’t leave out any user segment.
QR codes are a great way of attracting customers to a particular location or to use a particular service. By incorporating QR code into promotional posters, businesses can get more installs and drive sales with personalized marketing.
App-Only Coupons or Discounts
With mCommerce app sales overshadowing eCommerce sales, the best way to secure future sales is to invest in gaining more installs. This can be accomplished by promoting app-only coupons that encourage customers to install mobile applications.
When it comes to marketing, location matters. Marketing campaigns need to be optimized on the basis of the area. App users can be segregated on the basis of their area and preferences and can be targeted accordingly. This helps boost conversions.
Using a team of shop assistants who are armed with dedicated store apps on their devices can help consumers by giving them the necessary product information and deals. This is known as showrooming. It helps manage holiday sales and reduce logjam at the checkout counters or on the aisles.
If your team is lack of technical expertise required to carry out development, get in touch with Openwave, a global leader in mobile app development. Contact our New York team to build your business app ahead of the holiday sales at an excellent discounted price of Flat 10% off. Hurry Up! Avail the offer before this December ends! Use Promo Code: OWC –HolidaySP.