The internet is a constantly changing landscape, which evolving technology helps to sculpt. 2016 was the year in which we saw responsive design go mainstream, as a large number of websites scrambled to make their offerings more palatable to smartphone users. 2017 promises to be a year in which existing technology is refined a step further to boost user experience.
Here are the top ground-breaking web design trends to look forward to in 2017:
Linear Navigation Will Be a Relic of The Past
Gone are the days in which designers herded us from one page of a website to another. Designers are introducing di-linear navigation that allows us to get from point A to point B with a minimum number of clicks. Di-linear navigation is being aided by the mainstream adaptation of parallax scrolling.
Custom Imagery Will Be At the Forefront, but Video Is All Set To Rule The Roost
Designers are increasingly looking to custom drawn elements, art, and animation to distinguish a website from its competitors. 2016 was the year in which videos ran in the background of a page, while we tried to browse for content. Thankfully, this annoying trend has lost steam – but designers are still going to be focusing on videos to tell their story and keep viewers hooked with engaging content.
Google’s Material Design May Well Become the Norm
Google’s Material Design was launched in 2014 and has steadily become popular among designers. 2017 could well be the year in which we see Google’s Material Design become the norm. Quantum Paper, a codename for the designing language, allows designers to build card-like motifs, buffered by animation effects, transitions, shadows, and lighting.
Designers Will Take Step to Address Buyer Stress
Heart rates are known to speed up, and palms become sweaty when buyers hit the “Pay” button. When the order confirmation page pops up, some buyers panic and opt to abandon their cart. Designers are looking to address buyer stress in 2017 by introducing elements like page previews and streamlining the entire checkout experience.
Websites will Morph To Meet the Age-Specific Requirements of Users
Metadata is being leveraged to learn more about the age of the users frequenting a website. Color schemes, fonts, content, imagery, and videos are then being changed to match the preferences of the age-group visiting the website.
Are you looking to keep up with changing trends in 2017? We suggest you start now and get a leg up on your competitors. You could also seek out our professional designers for help.