The shopping landscape has been redefined by eCommerce, interconnecting buyers and sellers from across the globe and making shopping easy, hassle-free and convenient. But that’s not all there is to it! Given the growing number of Smartphone users, eCommerce has branched out into a more mobile-friendly division, which makes it easy for mobile users to shop on-the-go. While the rise of mCommerce has been on the horizon for some time now, only recently are e-retailers waking up and realizing the need for mobile apps in business.
Why Should E-Retailers Shift Focus to MCommerce?
A Broad User Base
Considering the widespread user base the mobile industry commands, embracing mCommerce will give businesses an upper hand, enabling them to distribute products/information to more users.
Expecting users to stay hooked on to their desktops or laptops is a no-go. In fact, recent statistics indicate how consumer preferences have shifted toward mobile when it comes to internet surfing. A mobile app can help businesses stay connected with their customers at all times.
Users seek better and more feasible modes of making payments, and that’s where the in-app payment functionality provided by mCommerce applications, can prove to be a boon. By making payments and checkouts easier, you stand to decrease cart abandonment rates.
Enhanced Shopping Experience
Through mCommerce application development, businesses get to provide better shopping experiences to their customers. Personalized deals, offers, exclusive content and more, can improve conversions.
Improve Business Prospects
Using location-based tech and leveraging the visibility offered by the mobile app industry can drive traffic, increase sales and contribute to overall business growth.
What’s The Future of MCommerce?
Considering its scope in helping businesses gain rich dividends, mCommerce is here to stay. It’s high time that e-retailers opt for application development to scale up their business and incorporate emerging tech while doing so. This will help them gain a competitive edge and perform better than other mCommerce companies. Some of the notable advancements include:
• Augmented Reality
AR could make the user experience immersive, interactive and superior. It allows users to try out products virtually, thus helping them make better purchase decisions and driving sales.
• MIR – Mobile Image Recognition
MIR is an outstanding tool that is slowly catching on in the retail world. It enables users to click a picture of a product and feed it into the app for recognition and to find relevant deals on it.
If you own a retail business or have restricted yourself to eCommerce, then it’s time to get out there and explore the limitless opportunity offered mobile applications. Need to hire mCommerce app developers? Give us a call now @ +1 (212) 209.1537!