With the explosion in growth in the numbers of Smartphones all over the world, a large number of websites – including business websites – are now being asked to provide content for the small screen.
A website that looks good on a PC or laptop does not necessarily look good on the smaller screen of a typical Smartphone. The Smartphone’s screen may be too small to adequately contain all the images and text on the website, ruining the user experience (UX) in the process- and this is where mobile responsive design comes into the picture.
An Overview of Mobile Responsive Design
Mobile responsive design is a website being coded in such a way that it can automatically detect the medium via which it’s being accessed, like a PC or a Smartphone, and adjust itself accordingly. The ‘responsive’ design of the website allows it to look good, as well as be functional, even if it’s accessed from a Smartphone.
Where Do Mobile Apps Come into the Picture?
Mobile apps, on the other hand, are dedicated programs for the Smartphone. An advantage of mobile apps over responsive web design is that they allow you to take advantage of a typical phone’s features like notifications and location pinpointing.
Which is Better For Your Business, Mobile Responsive Design or Mobile Apps?
Facebook is a big company that uses mobile responsive design as well as a mobile app for its services, allowing it to get the best of both worlds. However, if you have budget constraints, you may want to go for a mobile responsive design. Not only is mobile responsive design cheap, but you can also target several platforms in a single go – like Apple, Blackberry, Android and Windows Mobile. If you’ve got ample monetary resources, you can get an app developed for every platform. It may be more expensive, but it’s more effective in the long run.
Are you planning on making a mobile responsive website or building an app for an existing one? You can hire an experienced developer to help you maintain your website or app afterwards too. Avail affordable and quality development experts in the US today